• Learn more about

    The Shoppe


Our story

The Dain Shoppe was founded in September of 1982. Since then, we have attracted a loyal following across the tri-state area. Our shoppe features an extensive collection of the most exquisite bridal lingerie, bras & panties, romantic intimates, comfortable shapewear, provocative lingerie, and so much more.

We take pride in our personalized service and pay close attention to detail when choosing collections for the store. Our shoppe is located in the heart of Morristown’s shopping and restaurant district and offers an elegant and comfortable shopping experience for all types of women.

Giving back

We’re passionate about social responsibility and committed to giving back locally. Our philanthropic efforts are guided by the notion that charity begins at home, and we’re dedicated to giving back to our community in meaningful ways.  For us, that means being supportive neighbors and where possible – good mentors too.

Giving back expands our passion for providing quality bras and bra accessories to the women who need them most. From donations to women’s organizations and other charities, financial contributions and volunteerism, we focus on improving the lives of women in every way.

The Dain Shoppe

8 Community Place
Morristown, NJ 07960

Hours below are shown in EST.
 Monday10:00 AM - 6:00 PM
 Tuesday10:00 AM - 6:00 PM
 Wednesday10:00 AM - 6:00 PM
 Thursday10:00 AM - 8:00 PM
 Friday10:00 AM - 6:00 PM
 Saturday10:00 AM - 5:00 PM

Click for directions!

Thank you for shopping at the Dain Shoppe and other great, local businesses in Downtown Morristown! In addition to street parking outside our store and metered parking on Maple Avenue, we are conveniently located just 240 yards (only 360 steps!) from the DeHart Parking Garage. The garage entrance is on DeHart Street, between South Street and Maple Avenue; a short 5 minute walk from our shop.

You can find free parking behind the Morristown Masonic Center on Oak Street off of Maple Avenue – be sure to be in by 10 AM and out by 6 PM. There’s also free 2 hour shopper parking available from Monday through Friday 10 AM to 4 PM. Note that this lot closes to the public in preparation for Mayo Performing Arts Center patrons at 5 PM. Free parking is courtesy of Morristown Partnership and the Mayo Performing Arts Center.


+1 (973) 539-6410

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